Marketing Director

Job Description

Job Summary:

We are seeking a seasoned and results-oriented Marketing Director with 5-7 years of experience in the manufacturing sector. As the Marketing Director, you will play a pivotal role in driving our marketing strategy, enhancing brand presence, and contributing to the overall growth of the organization. The ideal candidate will have a proven track record in developing and executing successful marketing campaigns within the manufacturing industry.

Key Responsibilities:

1. Strategic Planning and Execution:

• Develop and implement comprehensive marketing strategies aligned with organizational goals.
• Execute strategic marketing plans to enhance brand awareness and drive business growth.

2. Brand Development:

• Strengthen and manage the company’s brand in the manufacturing sector.
• Implement brand guidelines to ensure consistency across all marketing channels.

3. Digital Marketing Expertise:

• Direct Marketing Applications – Develop, manage, and analyze tools for direct marketing outreach that promotes the company brand, webinars, and events.
• Digital Asset Management – Provide corporate-wide accessibility to standardized and branded graphics, images, and digital and print media.
• Website and Social Communications – Facilitate initiatives to leverage existing content into direct and social marketing.

4. Content Creation:

• Develop compelling content for various channels, including brochures, whitepapers, case studies, and blog posts.
• Ensure content aligns with brand messaging and resonates with the target audience.

5. Lead Generation and Sales Support:

• Collaborate with sales teams to develop effective lead generation strategies.
• Provide sales teams with marketing collateral and support materials.

6. Tradeshow and Professional Organization Involvement

• Oversee the corporate tradeshow process, including working with individual offices to determine level of involvement at conferences and trade shows.
• Oversee the management of tradeshow booth graphics and equipment, sponsorships, giveaways, and overall branding and exposure at professional events.

7. Budget Oversight:

• Develop and manage the marketing budget, ensuring cost-effectiveness and a positive return on investment.
• Monitor and report on key performance indicators.

8. Team Leadership:

• Lead and mentor a high-performing marketing team.
• Foster a collaborative and innovative work environment.

Qualifications:

• Bachelor’s degree in Mechanical Engineering, Marketing, Business, or a related field.
• 5-7 years of progressive experience in marketing roles within the manufacturing industry.
• Strong understanding of B2B marketing principles.
• Proven success in developing and executing marketing strategies.
• Proficiency in digital marketing tools and platforms.
• Analytical mindset with the ability to interpret and leverage data for decision-making.
• Excellent leadership and interpersonal skills.

Company Description

Hengli America Corporation (www.henglihydraulics.com) is a subsidiary of Jiangsu Hengli Hydraulic Co. Ltd., a world class manufacturer of hydraulic components and hydraulic system integrator located in Changzhou China, approximately 3 hours from Shanghai. Hengli is publicly traded on the Shanghai stock exchange with stock #601100. Hengli’s brand is recognized globally as a superior supplier to world-class Original Equipment Manufacturers (OEMs) in earthmoving and construction, mining, lift, aerial work platform, marine and off-shore, and the oil and gas markets. We produce customized hydraulic cylinders, industrial hydraulic valves, mobile valves, piston pumps and motors, and various pneumatic products.

Hengli America is located in the greater Chicago area and is rapidly growing in the areas of product research and development, application development, manufacturing, and customer service.

Job Type: Full-time

Pay: From $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person