Marketing Director

Job Description

Position/Title: Marketing Director

Exempt/Non-Exempt: Exempt

Benefits: 1st of month following 60 –days: Insurance, Paid Holidays, Vacation, 401K

Employment Type: Full-time

Department: Marketing

Location: This is an onsite position

General Purpose: The Marketing Director is responsible for leading the development of strategic marketing initiatives. This position reports to the Sales Manager and leads all Marketing functions.

Job Duties: (duties include, but are not limited to, the following)

1. Develops and implements strategic marketing plans and forecasts to achieve corporate objectives for products and services.

2. Develops and manages marketing operating budgets.

3. Oversees advertising and promotion activities including print, online, electronic media, and direct mail.

4. Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

5. Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

6. Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

7. Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.

8. Monitors competitor products, sales, and marketing activities.

10. Establishes and maintains relationships with industry influencers and key strategic partners.

11. Guides preparation of marketing activity reports and presents to executive management.

12. Establishes and maintains a consistent corporate image throughout all product lines, websites, promotional materials, and events.

13. Directs sales forecasting activities and sets performance goals accordingly.

14. Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.

15. Represents company at trade association meetings to promote product.

16. Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.

17. Coordinates liaison between sales department and other sales related units.

18. Assists other departments within the organization to prepare manuals and technical publications.

19. Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.

20. Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.

21. Directs product research and development.

Qualification Requirements:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• BS in marketing, sales, business administration or equivalent number of years of experience.
• Ability to work in a fast-paced environment that is results driven
• 5+ total years of related experience
• Project management experience
• Strong business acumen
• Effective communication proficiency
• Excellent customer/client focus
• Strong presentation skills
• Effective problem solving/analysis
• Results driven
• Strategic thinking

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Physical Demands:

· Must have the ability to sit or stand for extended periods of time, up to 10 hours

· Regularly required to sit, stand, walk, stoop, kneel, climb stairs and reach with hands and arms

· Typical vision abilities include close up for computer work, distance vision and ability to focus

· Minimal travel required.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person