Director of Marketing

Job Description

Is this the right job for you?

If you are:

• an innovative and strategic leader
• a happy person (yes, that matters a lot to us)
• creative with strong marketing ideas
• a detail-oriented high performer
• interested in working for a leading brand protection company
• able to keep global brands’ sensitive information confidential
• good at writing and clear communication
• eager to join a smart, fun team
• looking for recognition and rewards for good work

… then Marksmen could be the right place for you. We are looking for our next star team player to join our rapidly-growing team in Alpine, UT.

We are small, but mighty. Marksmen (www.marksmen.com) has been independently voted the world leader in online intellectual property/brand protection services for the last 5 years. Over 1.8 billion people actively use trademarks, domain names, and social media handles secured by Marksmen.

Our customers include numerous Fortune 100 brands and most of the top law firms in the world. We confidentially research, investigate, and acquire intellectual property for our clients. We also track down brand counterfeiters and provide evidence that helps our clients win in court. Marksmen has completed over 120,000 projects, including securing some of the best-known trademarks and domain names in the world.

Summary:

The Marketing Director is on the leadership team and reports to the CEO. They provide hands-on leadership to develop and execute clearly defined marketing strategies to convert brand equity into revenue opportunities. This leader drives growth through brand awareness, lead generation, relationship development, along with repeat sales for acquisitions and investigations. They are responsible for developing and updating Marksmen marketing materials, website, advertising, and other promotional activities by performing the duties outlined below personally or in coordination with others internal to Marksmen or outside vendors.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Develop marketing plans to boost sales, within budget
• Analyze market trends to outperform competitors
• Handle diverse advertising and promotion campaigns
• Negotiate with service providers and agencies
• Supervise production of promotional materials
• Adjust marketing tactics based on results and research
• Watch and respond to competitive marketing moves
• Maintain a consistent corporate image
• Monitor competitor activities closely
• Note: This position works from our Alpine, UT office and is not remote.

Desired Skills and Experience: To perform this job successfully, an individual must be able to perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Qualifications:

• Experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media
• Ability to build rapport, establish trust and maintain client satisfaction
• Demonstrated ability to determine solutions for customers
• Organized and creative problem-solver who thrives in a fast-paced work environment
• Exceptional project management skills with the ability to effectively organize and manage multiple priorities while keeping attention to detail at the forefront
• Ability to work both independently and within a team environment

Education and/or Experience:

• Bachelor’s degree in Marketing (or similar) from an accredited college or university
• 8 or more years of experience in digital marketing
• Proven leadership experience

Computer Skills:

• Highly computer literate
• Proficient in using contact management software (Hubspot or similar)
• Experience in using Customer Relations Management software (Salesforce preferred)

Competencies:

• Business Acumen: Aligns with strategic goals and understands market impact.
• Innovation: Generates creative ideas and improvements.
• Leadership: Inspires trust and performs well under pressure.
• Strategic Thinking: Adapts strategies and analyzes market trends; identifies external threats and opportunities; understands organization’s strengths & weaknesses
• Attention to Detail: Emphasizes precision for customer satisfaction; detail matters a lot to us and our customers; to confirm you read this, add the word arrow in your cover letter.
• Written Communication: Writes clearly, with accurate grammar and effective data presentation.

Benefits:

Marksmen offers a professional and friendly work environment and we provide excellent benefits, including:

• medical insurance
• dental insurance
• vision insurance
• life insurance
• personal accident insurance
• disability insurance
• 100% matching 401(k) program
• paid gym membership and Spotify membership
• 26 days off/year (11 annual paid holidays + 15 days of annual paid time off), which increases over time
• free snacks and food in our kitchen
• fun & exciting work environment
• optional monthly team building activities

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Alpine, UT 84004: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What interests you in working in this position?
• What is your expected compensation?
• Did you read the full job description?
• When are you available to start?

Education:

• Bachelor’s (Required)

Experience:

• Marketing: 8 years (Preferred)

Work Location: In person