Marketing Director Retail & Media

Job Description

It’s not just what you do at KFC. It’s the way you do it.

Here, everyone has a seat at our table. We feed our people’s potential to be Original – to be their best selves, make a difference and have fun!

As our KFC South Pacific, Marketing Director for Retail & Media, reporting to our CMO, you’ll be responsible for the strategic leadership of our retail business and marketing activities. This includes the development and execution of omni-channel retail and media strategy, pricing, revenue growth management, calendar and budgets designed to achieve the company’s growth, revenue and profit targets.

ABOUT YOU – OUR NEXT ORIGINAL

• A true people coach that embraces our people first culture
• Demonstrated senior marketing experience at a strategy formulation level (ideally within a QSR/consumer products/services company).
• Broad modern marketing management experience (sales promotion, revenue growth management, pricing, market research, product development, brand strategy, retail advertising, merchandising, media etc).
• Experience with retail, eCommerce, service and/or multi-outlet industry (highly regarded).
• Excellent interpersonal skills and cross functional collaboration capabilities.
• High work ethic and sense of urgency.
• Relevant tertiary degree in marketing (or business-related discipline).
• Previous experience with multi-national preferred.

A DAY IN THE LIFE OF YOUR NEW ROLE

• Lead the omni-channel retail strategy, calendar and national media plan.
• Develop and recommend marketing strategies, budgets and detailed plans to achieve approved growth, revenue and profit targets.
• Lead the marketing / strategic vision for new concepts to address key growth opportunities and category entry points.
• Direct the Pricing strategy and Value innovation, including development and oversight of a multi-year pricing roadmap and omnichannel growth strategy.
• Direct and control execution of the national retail marketing calendar, channel and master media strategies.
• Direct and approve; retail advertising and sales promotion activities, menu-board design and point of sale merchandising.
• Direct the development of an intelligent, dynamic and connected capability model to enabling agile pricing execution.
• Oversee marketing insight function and provide input to strategic planning process.
• Develop and oversee implementation of approved corrective action activities.
• Consult and liaise with cross functional departments to enable effective execution and maximisation of retail programs.
• Participate in Global forums/work groups and collaborate with other markets.

BUCKETS OF BENEFITS

• A culture where you can be your original self.
• Salary continuance cover for all permanent employees.
• Monthly mobile phone and home internet contributions.
• Flexible work initiatives, including half day Fridays.
• Additional days of leave each year to focus on your Wellbeing.
• Signature career development and leadership programs.
• Corporate KFC Culture Club initiatives.
• Employee discounts at KFC restaurants.
• Free onsite secure parking at Frenchs Forest.

JOIN OUR ORIGINAL TEAM!

From creating award winning campaigns to making sure the Colonel’s spirit lives on, you’ll make your mark on our brand as you tell the world our story! Join us and make an impact.

Daring Ideas. Ideas by you. Bring it.

Here at KFC, we see ourselves as an equal opportunity employer. This means it’s a level playing field for all. Our work environment is fully inclusive and we strive for a workplace where diversity of thought and perspective is welcomed, sought out and developed. No matter who you are or where you’re from, people from all walks of life are encouraged to apply to join the KFC family. This means no matter your gender identity, ethnicity, cultural background, sexual orientation, disability, life stage or other legally protected status – you’ve always got a seat at our table.