Marketing Coordinator

Marketing
Birmingham, AL 35217
November 25, 2023
Full Time
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Job Description

The Marketing Coordinator will assist the Marketing Manager in developing and executing strategic marketing plans for revenue divisions of Thompson Tractor Company (“TTCo”). The position holder will become the embedded strategic marketing partner for one of those divisions.

Essential Responsibilities & Expectations

  • Work closely with Division Leadership, the Director of Marketing and the Marketing Manager on developing marketing strategies that drive business results
  • Execute marketing campaigns individually and at the direction of the Director of Marketing and/or the Marketing Manager in relevant business segments and media channels, monitoring campaign and program results
  • Manage and deploy OEM marketing programs
  • Supervise customer events and TTCo events
  • Serve as TTCo liaison with Trade Associations
  • Work with TTCo Data Analyst to research and communicate relevant market and competitive conditions
  • Provide and place content for assigned marketing channels, including websites and social media
  • Facilitate the development and execution of the annual marketing plan
  • Travel – up to 25% and including some weekends – with dealer personnel, sales representatives and/or Marketing colleagues as required
  • Support and assist management with all related administrative tasks
  • Understand and use related websites, programs, and software
  • Perform other duties as assigned

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