Marketing Specialist

Marketing
Irwin, PA 15642
November 25, 2023
Full Time
Apply Now

Job Description

This role has the vital responsibility for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions while working cooperatively with other organizational stakeholders to advance the initiatives, goals and objectives of the company.

The Marketing Specialist leads the design, creation, development and delivery of all marketing programs. From a strategic perspective, create the roadmap to support the growth and expansion of company products and services, attract customers to our company website, drive our online presence and promote new and existing products or services. Become our brand ambassador to create and convey brand messages, improve brand awareness and analyze statistics/metrics to identify areas to optimize marketing performance.

Position Requirements

  • Manage and drive overall digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media).
  • Remain actively involved in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
  • Provide local and regional market insights and recommendations.
  • Analyze and report monthly digital performance metrics and broader performance data to leadership.
  • Direct local and regional marketing initiatives such as Google+ Local, Yahoo, and Bing listings.
  • Lead project life cycle through requirements gathering, design, development, testing, and launch.
  • Support Sales regarding promotional and tactical marketing, e-Tools, and electronic media.
  • Maintain clear lines of communication with department leaders, Internet marketing vendors, Business Development and Sales teams to ensure clear scope and project progress.
  • Research and help to identify business opportunities for technologies and tools which enable operational efficiencies and report findings and conclusions.
  • Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.
  • Coordinate involvement in conferences, exhibitions, and marketing seminars as needed

Experience

  • Minimum 2 years of Internet marketing or eCommerce experience required.
  • Bachelor’s Degree in Marketing a huge plus.
  • Strong understanding of traditional and online marketing.
  • Content Management and web analytics experience.
  • Knowledge of website production with a firm grasp of website fundamentals.
  • Ability to independently manage multiple tasks and projects.
  • Demonstrates self-confidence, energy, and enthusiasm.
  • Working knowledge and clear understanding on analyzing and reporting web traffic and eCommerce sales metrics.
  • Up to date on current eCommerce sales tools and techniques.

Report job

Related Jobs