Ad Sales Marketing Specialist – CNN

Job Description

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The Role:

The Specialist of Marketing Solutions – Development, News is a member of Warner Bros. Discovery’s Ad Sales Marketing group focused on the pre-sale development of strategic, cross-platform ad and product solutions, and sales marketing collateral designed to drive demand for the News division including CNN, CNN Business and CNN Max.

The Specialist of Marketing Solutions – Development, News will work directly with Account Executives and their leadership on client-specific requests to create original, industry-leading RFP responses that deliver on clients’ business objectives/priorities.

This person will be responsible for leading the development of revenue-driving marketing campaigns and programs, helping Warner Bros. Discovery push the boundaries of what’s possible in today’s evolving world of media. The Specialist will report into a director and will also work directly with Sales, Marketing and Research leadership, as needed.

Key Responsibilities:

• Work directly with account executives and senior sales leaders to develop linear, digital and cross-platform marketing solutions for RFP responses, proactive pitches and key meetings. Their role will be to quarterback the strategy and development of each proposal with insightful ideas that help shape the overall direction and development of the response’s narrative.
• Responsible for crafting clear, concise, best-in-class RFP responses that leverage data, insights, and custom ad solutions to position the News brands’ content and platforms as delivering on clients’ marketing objectives.
• Should be well-versed in translating client briefs and objectives into creative, marketable solutions that seek to push the envelope.
• Add value by bringing new ideas to the table, asking questions and pushing innovation throughout the marketing process from brainstorm to proposal development and pitching to clients.
• Develop sales marketing collateral such as new opportunity decks, category decks, content packaging, ad product positioning, case studies, etc. as needed —maintaining an active role from beginning to end.
• Daily, this person will work closely with counterparts within the organization including, but not limited to, brand studio, sales, research and activation to gather information, approvals, mocks, etc. to build strategic presentations.
• Support Director/Sr. Director and other senior leaders with additional requests as needed.

Candidate Requirements:

• Minimum 1-3 years media or integrated marketing experience at a media company, agency, or brand with an emphasis on custom marketing solutions. A strong digital background is a MUST.
• Love of the pitch process and ideating marketing solutions; excited by the prospect of solving a brand’s marketing needs.
• Exceptional storytelling and communication skills; a keen understanding of how to craft compelling narratives to support marketing strategies.
• Proven ability to manage multiple projects and priorities independently while communicating and collaborating effectively with a variety of stakeholders.
• Expertise in digital marketing with strong understanding of video, social, OTT, and emerging formats.
• Informed perspective on the overall media landscape, trends, consumption habits, and challenges. Knowledge of TV landscape/capabilities a plus.
• Detail-oriented, organized and extremely creative; a creative problem solver.
• Expertise in PowerPoint and other Microsoft Office applications; a strong understanding of Keynote and other presentation products a plus.
• Strong design ability a huge plus.
• Intrinsic curiosity and interest in the News marketplace and cross-screen media consumption.
• Ability to quickly learn and adapt to internal tracking systems and procedures.
• Upbeat, can-do, proactive attitude, with calm under pressure and a sense of humor.
• Driven to create and innovate!

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $49,000.00 – $91,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.